cruelty free

The short answer: No, SkinCeuticals is not cruelty free. The long answer: SkinCeuticals was founded in 1997 by Dr. Sheldon Pinnell, a scientist, dermatologist, and skincare chemist whose aim was to change the face of topical antioxidants. The brand promises to create advanced skincare products backed by science. In 2005, the L’Oréal Group purchased the… Continue reading Is SkinCeuticals Cruelty Free?

The short answer: No, Aquaphor is not cruelty free. The long answer: Developed in 1925, Aquaphor is a skin care brand known for its “healing” properties. The ointment supposedly creates a semi-occlusive barrier on the skin that allows the outflow of excess fluid and the inflow of oxygen. Presently, the brand carries four categories: body… Continue reading Is Aquaphor Cruelty Free?

The short answer: No, Guerlain is not cruelty free. The long answer: Founded in 1828, Guerlain is one of the oldest perfume, cosmetics, and skincare houses in the world. It was created in Paris by Pierre-François Pascal Guerlain, a French perfumer. In 1994, Guerlain was bought by the French multinational company LVMH, which also owns… Continue reading Is Guerlain Cruelty Free?

The short answer: No, Crest is not cruelty free. The long answer: Created by the American multinational corporation Procter & Gamble, Crest is a brand that sells oral hygiene products. It began selling toothpaste with the name Fluoristan back in 1954, and soon expanded its brand to make and distribute toothbrush, mouthwash, dental floss, and… Continue reading Is Crest Cruelty Free?

The short answer: No, Nexxus is not cruelty free. The long answer: Nexxus is a hair care brand that was founded in 1979. It aims to develop salon knowledge with scientific techniques to create products for specific hair textures, hair styles, and levels of hair damage. Originally bought out by the Alberto-Culver company, Nexxus was… Continue reading Is Nexxus Cruelty Free?

The short answer: No, Wella Professionals is not cruelty free. The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold… Continue reading Is Wella Professionals Cruelty Free?

The short answer: No, Head & Shoulders is not cruelty free. The long answer: Head & Shoulders is an anti-dandruff shampoo that was developed in 1961. It was originally created as a cream by a team working under chemical engineer and bacteriologist, John Parran Jr. Fourteen years later, they transformed it into a clinically proven… Continue reading Is Head & Shoulders Cruelty Free?

The short answer: No, Matrix is not cruelty free. The long answer: Previously known as Matrix Essentials, Matrix was founded in 1980 by an American hair styling team/husband and wife, Arnie and Sydell Miller. Matrix is known for selling hair care, hair colour, hair styling, and texture creating products for professional hair stylists. It has… Continue reading Is Matrix Cruelty Free?

The short answer: No, Tom Ford Beauty is not cruelty free. The long answer: Currently owned by the Estée Lauder (EL) Companies Inc., Tom Ford Beauty is a collection of cosmetics and fragrances crafted by the American fashion designer, Tom Ford. Featuring luxurious high-end products, the line was brought about by Tom Ford’s “desire to… Continue reading Is Tom Ford Beauty Cruelty Free?

The short answer: No, Elizabeth Arden is not cruelty free. The long answer: Elizabeth Arden is an American cosmetics, skin care, and fragrance company founded by Canadian-American businesswoman, Florence Nightingale Graham. In 2016, the company became a wholly owned subsidiary of Revlon, Inc. On their official website, the company states, “Elizabeth Arden, Inc. shares your… Continue reading Is Elizabeth Arden Cruelty Free?

The short answer: Yes, TONYMOLY is cruelty free. The long answer: TONYMOLY is a South Korean cosmetic brand that was founded in 2006. Its name means “putting style into packaging,” which reflects the modern packaging of its skin care and makeup products.  On its US website, TONYMOLY states that they are against animal cruelty. “We… Continue reading Is TONYMOLY Cruelty Free?