The short answer: No, Matrix is not cruelty free.
The long answer: Previously known as Matrix Essentials, Matrix was founded in 1980 by an American hair styling team/husband and wife, Arnie and Sydell Miller. Matrix is known for selling hair care, hair colour, hair styling, and texture creating products for professional hair stylists. It has been owned by French personal care company L’Oréal since 2000.
Matrix does not discuss its position regarding animal testing on its official website. However, various sites have confirmed that they sell their products in China. It is a known fact that imported beauty products must undergo compulsory animal testing before entering this particular country. Chinese health officials or authorised third parties administer tests using animals to make sure imported products are safe for human use. Unless they pull out their products in China, Matrix cannot be considered cruelty free.
References:
Beauty Without Bunnies: Matrix
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