The short answer: No, Biolage is not cruelty free.
The long answer: Biolage is a brand that uses botanical ingredients to create professional hair care and hair styling products. It was developed by the hair styling duo, Arnie and Sydell Miller, who founded Matrix. Ten years after Matrix was born, Biolage was introduced in the American market.
Currently owned by French personal care company L’Oréal, Biolage does not reveal its viewpoint on animal testing on its official website. Similarly, it also does not indicate whether its raw materials are tested on animals. At present, multiple sources indicate that the brand is available in China. This implies that before being sold in the market, their products must be tested on animals to ensure safety. Chinese laws also allow health officials to do random animal testing, even after the products have already hit the shelves. Because of these reasons, Biolage cannot be considered cruelty free.
References:
Beauty Without Bunnies: Matrix
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